The rule
Whatever we put our name on has to still be standing a year later. Fast, patched, and still doing the job it was built for. That one line decides which stacks we use, which projects we take on, and which ones we send somewhere else.
After launch
We host what we build, watch it, and patch it — on hardware we own, not a shared box somewhere with a support queue. When something breaks on a Sunday night, there is no ticket between you and the person who can fix it.
The build
No templates, no page builders. Every line is written for the business it belongs to. It costs more up front and it is the reason our work doesn't buckle as it grows — and the reason it can still be changed two years from now without starting over.
What we actually do
Not the logo, not the launch post — the thing that has to be up on a Sunday night when someone is trying to pay you.
